We are all connected by the red thread

Coincidence or fate?

connect with us

We connect. We create. And we’re really good at it.

As an inclusive company comprised of forward-thinking, distinct individuals with many talents, we believe in the power of differences.

We combine our cultures, skills, knowledge, and experiences to create working, functional and feasible solutions.

our creatives

THERE’S POWER IN OUR DIFFERENCES

ARTSY FARTSY TYPES

pj (patrick)

● creative, designer, director

● brand design and management

● artist and culture vulture

● experience strategist

A big fat education and 25+ years experience in brand, promotional campaign, Web and digital design, PJ (Patrick) is sometimes referred to as a UX unicorn and focuses on critical consumption, creative delivery, and strategy. The founder of BAXTER branded, he enjoys all things interactive while engaging in the world of fine arts and being a professor for Web Design and Interactive Media.


“My UFO is parked over my garage — just ask my imaginary friends.”

debbie

● creative and visual designer

● queen of packaging

● experience strategist

20+ years experience and a ton of post-secondary design experience, Debbie knows how to fashion a look to appease all audiences. With her impeccable sense for color, Debbie focuses on brand consistency, creative delivery, and impactful aesthetics. Everybody needs a Debbie because… if there’s something on sale at Sprouts, Debbie knows it.

“Ewwwwww — no…WHYYY?”

beth

● photographer of record

● branded visuals

30+ years experience and also the photographer of record for the Dali Museum, Beth traded in her New York City studio for sun, sand, and conch fritters. While she focuses on realistic, creative and visually exciting images, Beth’s talents and photo journalistic style are perfectly suited for capturing business brands. Rumor has it, Beth secretly has conversations with inanimate objects – just like the rest of us. (You know who you are.)

“Pffffft – yeah I had the cheeseburger.”

NERDS

bethany

● data acquisition

● analytics analysis

● left-brained quizzical stares

20+ years experience and living in a database, Bethany’s best friends are numbers. Bethany works daily querying large data sets and focuses on creating meaningful information from relational data. We think her second child was actually the number 5.

“Just give it to me — I gotta go. Believe whatever you want.”

calleah

● project management ninja

● digital marketing

● SEO guru

15+ years experience and our secret weapon, Calleah knows a wormhole is the shortest distance between two points. Calleah focuses on digital marketing and problem solving, project management, and keeps all the 1s and 0s in order. She’s also our resident artsy badass.

“The knuckle bone most certainly can connect to the jaw bone.”

elwood, pmp

● service delivery management

● customer experience overlord

● facial hair enthusiast

25+ years experience in information technology and laser focused on delivering high quality IT services on time and budget. An AI enthusiast, Elwood is always looking for ways to leverage emerging technologies and has trouble sleeping at night if he hasn’t created a PowerPoint presentation that day.

“French fry quality is a sacred trust between the restaurant and the customer.”

jim

● web application development

● AI guru

● systems and processes

25+ years experience in IT and all things coded and logical, Jim is our AI ninja and web app sorcerer. Living in an arsenal of automation and business intelligence tools, Jim understands the 100 mile view all the way down to the most minuscule detail of a variable’s value. It’s scary smart terrifying..

“Woulda coulda whatever…probably shoulda.”

SCRABBLE MASTERS

chasadee

● creative and technical writing

● interactive quality assurance

● social media production

20+ years experience and a debutante lifestyle, Chasadee knows how to play queen bee in digital social circles. Chasadee understands the importance of brand interactions and focuses on messaging, tone, and being den mother to the grammar police.

“That’s not going into my mouth... ever.”

liz

● press copy

● content alignment and auditing

● wordsmith wisdom

25+ years experience and a former editor, the Liz-inator, as she is known in many magical realms, is immersed in public relations and communications. Our content maven, Liz knows when your words are misbehaving and gives them some much needed confidence and love. She’s also our resident wine aficionado. (Yes, she went to school for it!)

“The first one through the glass gets the most cuts.”

BEESWAX

butter

● business soothsayer

● colorblindness QA

30+ years experience with some of the biggest brands in the world, Butter wears a perpetual board room face. Tracking business trends and political policy, Butter knows who’s in, who’s out, and who is taking you for a ride. A quick wit with no sense of the color spectrum, he is our QA master for visual production and knows exactly what he can’t see. Butter also plays Samurai Sudoku at an expert level – a true horror story we can’t unknow.

“Why is everything beige and is there lasagna?”

BIG BOOMING NOISES

(the) joe

● sound and music composition

● audio experience strategist

20+, no, 25+ years experience (we forget how old he is) and trained in visual arts, Joe is a sound gormandizer, designer and a Talking Heads groupie. Joe focuses on music composition, sound design and the experience of audio place perception as it appeals to the aesthetic sense. Joe once created a white noise machine for IBM and yes, a goat was involved.

“I am my own best friend with whom I argue but I still like each other.”

our values

Be kind to animals else one day you might find yourself covered in catsup.

As an inclusive company of distinct individuals, our values are the comprehensive and growing understanding of who we are, what we do, and the impact we generate.

Always open to new ideas, we are genuine creatives who believe you can find beauty in a freckle or a crack in a sidewalk. We strive to stay present in our lives and with those with whom we connect.

We are a part of the Red Thread – just like you.

connected

We are all connected.

What we do affects someone or something somewhere.

inclusive

We are Inclusive.

Combine the power of our differences and we will progress to solve existing and emerging challenges.

curious

Learning is a lifelong endeavor.

inspired

Beauty exists everywhere and in all facets of life including who we are, what we do, and our expressions.

creative

We apply creativity to everything we do.

tacos!

YEAH!… or Bahn Mi…. or sushi…. or donuts… all of it