During periods of financial uncertainty, it's tempting to slash expenses, and marketing often finds itself on the chopping block. Simply taking a hatchet to the marketing budget is definitely a bad move when things get shaky because it results in the company taking a hit in the long run.

Here we are – 2025. That means it’s time to dust off the crystal ball and get with what’s in and what’s out because the landscape of branding design is evolving. This year we’ll see new trends driven by tech advancements, shifting consumer preferences, and a growing emphasis on physicality and inclusivity.

In 2023, the University of Pennsylvania found that people are more likely to remember and engage with brands that evoke positive feelings. This means that we’re more likely to buy a product if we associate it with good vibes… and we’re done with the downers and the bummer blah blahs. So – snap out of it.

Bringing up business and branding at the family dinner table creates the potential for disaster. With everyone eager to offer their opinions and inexperience, you’ll quickly discover that professional help is what your business needs.

With so much online information consumption and transactions, content is one of the most integral parts of the consumer experience. And it’s true – just like you, consumers value accurate, usable, and current information.

Think of a graphic designer like your own personal design sherpa, who will you through the creative wilderness and help you translate your ideas into relatable visuals. They'll ask you the right questions, tap into your brand's essence, and develop concepts that resonate with your customer.

Environmental Branding Design goes beyond just your physical space. It's a strategic approach that weaves your brand into every customer touchpoint. Incorporate the senses and your business’ personality to engage your customers and increase loyalty.

Today’s consumers now consider a company's social and environmental impact, which highlights the growing importance of aligning brand values with consumer beliefs. To thrive in our new era, brands must prioritize a customer-centric approach built on a foundation of shared values.

It’s clear that AI can be incredibly helpful. But how do you unlock its full potential? Whether you are using Chat GPT, Bard, or Gemini, the key lies in asking the right AI the right questions to get the best results.

Besides all the regular odds and ends such as usable, well-defined navigation, header, footer, and the likes, there are a few key features you need to consider for your digital front door.

This year is all about personality and personalization. We’re jumping out of the mundane and designing to engage interest, activate emotion, and ignite the senses. There’s no more time for humdrum. Instead we’re ready for relatable, meaningful, engaged experience that’s right for us..

Studies show that 52% of consumers will not return to your store if they do not like your aesthetics, and 93% of purchasing decisions are visually-based. Still, a lot of businesses think that design is too expensive, not in the budget, or simply not important.

Color matters and just like words, color delivers messages to our brain and can impact our behaviors and perceptions. Studies show that color is also a factor in our purchasing choices.

When it comes to housing your website, there are an overwhelming number of options to consider. Security, hosting, e-commerce, SEO, speed, function, responsiveness, green computing, and support are only a few you need to weigh.

SEO, or Search Engine Optimization, is the process of fine tuning your website so you can rank higher in the search engines and better drive organic traffic to your website or digital content.

Queenagers, the 45+ years old women control who are behind 95% of all household spending deserve more than just wrinkle cream.

Businesses must support their brands and marketing efforts – especially during a recession because your company’s success depends on it.

Design trends for 2023 for brands, websites, and graphics include color, futurism, minimalistic packaging, neumorphism, solid ux, typography, pagination, and branding visuals.

Your website is most important right now because it is your storefront. Here’s a quick checklist so you can inventory your website and avoid costly mistakes.

Surprised? Of course you are. Why would a company send a fart joke to their target audience? The creative behind surprise marketing that works.