Make your brand stand out - be yourself

How funky is your chicken?

branding services

DISCOVER THE POWER OF YOUR DIFFERENCE

We’ve been designing and enhancing brands for 25+ years. Our clients work with us because we build well-designed brands that differentiate your business from the competition.

MOR Fire Protection branding guide
  • Brand identity development

  • Brand positioning and strategic tailoring

  • Logo, color palette, typography, and visual element design

  • Messaging strategy and development

  • Brand guidelines and standards

  • Customer journeys

  • Creative and art direction

  • Branded environments

  • Brand photography and visual application

  • Creative concept design for products and services

  • Marketing plans and guidelines

  • Tactic development

color: design palette
typography

brand experience makes the difference

CUSTOMER EXPERIENCE DIFFERENTIATES YOUR BRAND FROM YOUR COMPETITOR

Your brand is just as important as your products and services because it is the experience remembered by your customers, community and employees.

Not just a logo, your brand is the sum of all the moving parts of your business — how it walks and talks gives it equity.

hire a branding professional

Do you need to retool, update, enhance, or create your brand?

Let’s talk.

727.710.8711

brand design to engage customers

WE CRAFT BRANDS WITH A COMPETITIVE EDGE

We combine culture with forward-thinking style, knowledge with experience, and design with data to create new brands and renew and activate existing brands. Because brand equity matters, we work with you through our process to create brand value and experiences that connect you to your customers and resonate with your audience.

define your brand

Create your signature

Define your brand position and business identity. We strategically evaluate your market position to plan, craft, and design your brand with a competitive edge.

optimize your brand

Find your voice

Create strategic messaging and content aimed at your target audience. Make the right first impression with on-brand appeal that delivers a consistent brand experience.

connect to customers

Pilot your personality

Deliver relatable brand experiences and connect with your customers with creative concepts and tactics, A/B testing, and a marketing plan that engages and resonates.

⭐️⭐️⭐️⭐️⭐️

So grateful for the creativity and experience Baxter Branded offered in helping me create a brand. This was a new process for me, and the professional staff has been transparent and assured me that they would handle my project. Thank you.

– Norman Levitan, Wisdom to Change Counseling

branding standards for photography, images, typography, icons, color, and messaging

benefits of good branding

APPRECIATED BY CUSTOMERS AND POCKETBOOKS WORLDWIDE

  • Establishes a consistent identity

  • Positions your brand in the marketplace

  • Sets brand standards and guidelines

  • Enhances customer experiences and engagement

  • Defines target audience

  • Determines art and style direction for visual assets

  • Complements your mission and values

  • Establishes messaging and tone

  • Helps you plan your marketing strategy

branding insights

FEATURED BRANDING AND BRAND DESIGN ARTICLES