During periods of financial uncertainty, it's tempting to slash expenses, and marketing often finds itself on the chopping block. Simply taking a hatchet to the marketing budget is definitely a bad move when things get shaky because it results in the company taking a hit in the long run.

Here we are – 2025. That means it’s time to dust off the crystal ball and get with what’s in and what’s out because the landscape of branding design is evolving. This year we’ll see new trends driven by tech advancements, shifting consumer preferences, and a growing emphasis on physicality and inclusivity.

In 2023, the University of Pennsylvania found that people are more likely to remember and engage with brands that evoke positive feelings. This means that we’re more likely to buy a product if we associate it with good vibes… and we’re done with the downers and the bummer blah blahs. So – snap out of it