Clearwater Arts Alliance

Written By Patrick Baxter

SUPPORTING COMMUNITY AND ECONOMIC DEVELOPMENT IN DOWNTOWN CLEARWATER

Abstract of art installation in downtown Clearwater

BRANDING | CREATIVE CONCEPTS | GRAPHIC DESIGN | CONTENT / SOCIAL MEDIA | ENVIRONMENTAL DESIGN | ADVERTISING | PHOTOGRAPHY | UX CONSULTING

With a logo, a website, and a ton of public artwork being installed in Clearwater Florida, the Clearwater Arts Alliance began public, docent-led tours in the downtown area to bring awareness to Clearwater’s public art offerings while helping increase prospective aspects of economic development.

CHALLENGE: create brand awareness and consistency to increase the attendance and viability of the public art walks while increasing awareness of the public art works being installed by the CAA

 

print designs

Poster designs : distributed an displayed in businesses around Clearwater

Poster designs : distributed and displayed in businesses around Clearwater

In-house printable flyer

In-house printable flyer

Chalktober invitation to Bay Area Concierge Association

Chalktober invitation to Bay Area Concierge Association

social media

Using Facebook and Instagram as primary outlets, we organically increased followers by 3x and experienced increased distribution by 5x leading to increased ticket sales and tour attendance

CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
CAA public art walk social media post design
 
Patrick Baxter

Patrick Baxter

· creative, designer, director

· brand design and management

· artist and culture vulture

· experience strategist

A big fat education and 25+ years experience in brand, promotional campaign, Web and digital design, PJ (Patrick) is sometimes referred to as a UX unicorn and focuses on critical consumption, creative delivery, and strategy. The founder of BAXTER branded, he enjoys all things interactive while engaging in the world of fine arts and being a professor for Web Design and Interactive Media.

https://www.baxterbranded.com
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