Good Website Design Prevents Money Loss
Today, your website visitors must have a good experience.
As you already know, a lot of business moved into the digital realm during the pandemic.
Because of this big transition and our reliance on digital, it’s time to ensure that your digital real estate is up to par with what your customers expect. A major increase in shopping and browsing is now online because shopping online has become our way of life. Consumers have higher expectations and make quick decisions about your company within seconds of seeing your website.
A quick inventory of your website can really help you avoid costly mistakes. Remember – your website is most important because it is your storefront.
here are a few checklist items
WHAT ARE YOUR WEBSITE OBJECTIVES?
Whether your objective is to entice visitors to buy your goods and services or merely contact you, you need clearly established goals on your site. Assess your website content as if you were a first-time visitor. Does it make sense? Are you drawn to and can you easily access products, services, or contact information?
HOW DO I POINT VISITORS TO THE RIGHT INFORMATION?
Content has to be written in snackable chunks. People do not read all your website content, instead they scan your content. While you must carefully choose your words, divide important information into small groupings with highlighted text so visitors can consume your content and you can move them into the direction you need.
WHO AM I? WHAT IS MY SEARCH? IS THIS THE RIGHT INFORMATION?
These are the 3 big questions that every user has in their head when they visit your website. Credibility and findability are a couple of the top notch factors when it comes to delivering your website content.
Descriptive headlines and getting to the root of the information up front helps visitors find the information that pertains to them.
Get to the point.
Too much sales talk turns off visitors. Instead, build your credibility by sharing your knowledge with tips, how-tos, and detail. No one ever said, “I really want to wade through 1,000 words of crap just to buy a product.”
Talk to your intended audience. You cannot be everything to everyone so pick your target audience and talk to them.
I HAVE SOME BROKEN LINKS ON MY SITE, DOES IT MATTER?
YEP! If it doesn’t work - get rid of it or make it work. Even small instructions can help increase the user experience. If you have applications or transactional items on your site, be sure they work because you risk turning away sales and tarnishing your brand.
WHO CARES ABOUT THE IMAGES ON MY SITE?
EVERYONE. Your website images, graphics, typography, layout, and animations help tell your brand story and help guide users. Humans process visuals faster than words, so it is important to have professionally designed graphics to complement your content. People quickly judge your website by its visuals first. You might have great products but if your digital storefront looks like a dumpster fire or boring elevator music, users will jump ship.
IS IT IMPORTANT THAT MY WEBSITE IS RESPONSIVE FOR MOBILE DEVICES?
YEP! First and foremost, users are more engaged on mobile devices than desktops. Your website must be responsive. While the data varies from website to website it appears that mobile users comprise 51%+ of website traffic. Forbes reported in April 2020 that 72% of consumers are using mobile for shopping now.
DOES IT MATTER IF MY WEBSITE IS SLOW?
YEP! According to Entrepreneur, 40% of your incoming website visitors will jump ship because your site takes more than 3 seconds to load. Be sure that images, videos, and applications are streamlined to allow your website to quickly and efficiently load.
I’M LOST, IS THERE HELP?
YEP! If you look at all the moving parts of a website, it can be overwhelming. If you need help, contact us for a free, no-hassle initial analysis and consultation. We are happy to help because we are good people like that!
