In 2023, the University of Pennsylvania found that people are more likely to remember and engage with brands that evoke positive feelings. This means that we’re more likely to buy a product if we associate it with good vibes… and we’re done with the downers and the bummer blah blahs. So – snap out of it

Bringing up business and branding at the family dinner table creates the potential for disaster. With everyone eager to offer their opinions and inexperience, you’ll quickly discover that professional help is what your business needs.

With so much online information consumption and transactions, content is one of the most integral parts of the consumer experience. And it’s true – just like you, consumers value accurate, usable, and current information.

Environmental Branding Design goes beyond just your physical space. It's a strategic approach that weaves your brand into every customer touchpoint. Incorporate the senses and your business’ personality to engage your customers and increase loyalty.

Today’s consumers now consider a company's social and environmental impact, which highlights the growing importance of aligning brand values with consumer beliefs. To thrive in our new era, brands must prioritize a customer-centric approach built on a foundation of shared values.

This year is all about personality and personalization. We’re jumping out of the mundane and designing to engage interest, activate emotion, and ignite the senses. There’s no more time for humdrum. Instead we’re ready for relatable, meaningful, engaged experience that’s right for us..

Studies show that 52% of consumers will not return to your store if they do not like your aesthetics, and 93% of purchasing decisions are visually-based. Still, a lot of businesses think that design is too expensive, not in the budget, or simply not important.

Color matters and just like words, color delivers messages to our brain and can impact our behaviors and perceptions. Studies show that color is also a factor in our purchasing choices.

Queenagers, the 45+ years old women control who are behind 95% of all household spending deserve more than just wrinkle cream.

Businesses must support their brands and marketing efforts – especially during a recession because your company’s success depends on it.

Design trends for 2023 for brands, websites, and graphics include color, futurism, minimalistic packaging, neumorphism, solid ux, typography, pagination, and branding visuals.

Your website is most important right now because it is your storefront. Here’s a quick checklist so you can inventory your website and avoid costly mistakes.

Surprised? Of course you are. Why would a company send a fart joke to their target audience? The creative behind surprise marketing that works.

In the modern marketplace, consumers are increasingly looking for businesses to practice what they preach by doing, not just saying.

The reality is – we’ve all been cancelled. Social thought is changing. Enter the new wave of accountability culture. We are obliged to take responsibility for our actions and words. If you put it out there, via social media or other venues, you better have the facts, Jack.

Is it time to change your personal or business brand? Standing out in a crowd is more than demanding consumer attention, it’s about being you and being an original.

Websites, like printed materials, need to be refreshed from time to time because they need to stay relevant to business goals, customer culture shifts, and technology.