CREATIVE DESIGN FOR CONTEMPORARY CULTURE

studio stories

Here we share our insights and workings with contemporary culture as it relates to design and branding across many mediums and industries.

Branding, Marketing, Content Patrick Baxter Branding, Marketing, Content Patrick Baxter

The Refreshing Power of Positivity: Improving the Customer Brand Experience

In 2023, the University of Pennsylvania found that people are more likely to remember and engage with brands that evoke positive feelings. This means that we’re more likely to buy a product if we associate it with good vibes… and we’re done with the downers and the bummer blah blahs. So – snap out of it

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