During periods of financial uncertainty, it's tempting to slash expenses, and marketing often finds itself on the chopping block. Simply taking a hatchet to the marketing budget is definitely a bad move when things get shaky because it results in the company taking a hit in the long run.

In 2023, the University of Pennsylvania found that people are more likely to remember and engage with brands that evoke positive feelings. This means that we’re more likely to buy a product if we associate it with good vibes… and we’re done with the downers and the bummer blah blahs. So – snap out of it

Bringing up business and branding at the family dinner table creates the potential for disaster. With everyone eager to offer their opinions and inexperience, you’ll quickly discover that professional help is what your business needs.

Besides all the regular odds and ends such as usable, well-defined navigation, header, footer, and the likes, there are a few key features you need to consider for your digital front door.

Color matters and just like words, color delivers messages to our brain and can impact our behaviors and perceptions. Studies show that color is also a factor in our purchasing choices.

When it comes to housing your website, there are an overwhelming number of options to consider. Security, hosting, e-commerce, SEO, speed, function, responsiveness, green computing, and support are only a few you need to weigh.

SEO, or Search Engine Optimization, is the process of fine tuning your website so you can rank higher in the search engines and better drive organic traffic to your website or digital content.

Queenagers, the 45+ years old women control who are behind 95% of all household spending deserve more than just wrinkle cream.

Surprised? Of course you are. Why would a company send a fart joke to their target audience? The creative behind surprise marketing that works.

Websites, like printed materials, need to be refreshed from time to time because they need to stay relevant to business goals, customer culture shifts, and technology.