Branding and design articles, insights, and workings within contemporary business culture

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Design, Branding Patrick Baxter Design, Branding Patrick Baxter

The High Co$t of Bad Design

Studies show that 52% of consumers will not return to your store if they do not like your aesthetics, and 93% of purchasing decisions are visually-based. Still, a lot of businesses think that design is too expensive, not in the budget, or simply not important.

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